How It Works

AdSigner helps your organization create, manage, deploy, update, and measure professional email signatures at scale.

It works by collecting user data from different sources, generating branded HTML email signatures based on your design, campaigns, and rules, and deploying those signatures to the email clients.

The result is simple: every employee gets the right signature, with the right data, the right branding, and the right campaign message.

Data Sync

AdSigner

Signatures

Deploy

One platform for the full signature workflow

AdSigner connects five important parts of email signature management:

01.

Collect user data

AdSigner starts by collecting user data.

This data is used to create personalized email signatures for each user. A signature can include information such as name, job title, department, phone number, email address, office location, company name, social links, profile image, and custom fields.

AdSigner can collect data from multiple sources, either automatically or manually.This gives your organization the flexibility to use automatic sync, manual import, user-managed fields, custom workflows, or a combination of multiple sources.

Mix and match data sources

Employee data is often stored in more than one system.

AdSigner allows you to combine these sources into one employee profile used for signature generation. You can define which source has priority, so your company stays in control of data accuracy.

Automatic sources

Microsoft 365 - Microsoft Entra ID

Google Workspace - Google Directory

JSON endpoint

Custom integration

Custom API sources

Manual sources

Excel, CSV or JSON import

AdSigner Admin Console

User Hub updates

Automatic sources

Microsoft 365 - Microsoft Entra ID

Google Workspace - Google Directory

JSON endpoint

Custom integration

Custom API sources

Manual sources

Excel, CSV or JSON import

AdSigner Administrator Console

User Hub updates

02.

Generate branded HTML email signatures

After user data is collected, AdSigner generates professional HTML email signatures.The signatures are created from the design you define and the rules you set.

AdSigner automatically fills each signature with the correct user data. This means every signature is personal to the employee, but still fully aligned with your company brand.

Rule-Based signature creation

Not every employee needs the same signature.

AdSigner allows you to create rules that decide which signature, banner, disclaimer, or content should be used for each user.

Rules can be based on: department, team, user group, role, job title, location, region, company brand, language, legal entity, individual user, custom fields...

Signature elements you can include

Company logo

Brand colors

Contact details

Social media icons

Profile images

Legal disclaimers

Company logo

Brand colors

Contact details

Social media icons

Profile images

Legal disclaimers

03.

Deploy signatures to email clients

Once signatures are generated, AdSigner can deploy them to users and email clients using different deployment methods.

Your organization can choose automatic deployment, manual deployment, or a mixed approach..

This gives your company flexibility to support cloud email platforms, desktop email clients, hybrid environments, individual users, and custom systems.

Manual deployment

Microsoft 365 add-in installation

Gmail add-on installation

Agent installation on one computer

HTML copy and paste

Automatic deployment

Microsoft 365 and Outlook add-in

Google Workspace and Gmail add-on

AdSigner Agent for standalone Outlook

AdSigner Agent for Thunderbird

Custom deployment

Full API based integration

04.

Real-time updates and campaign scheduling

AdSigner hosts signature images, banners, and visual assets on AdSigner servers.

This means selected signature content can be updated without asking users to reinstall or redeploy the full signature. This allows marketing and brand teams to keep signatures fresh, campaign-ready, and consistent across the organization.

Hosted images for compact size

Because images are hosted instead of sent as attachments, email signatures can stay lighter in size and help reduce unnecessary storage in mailboxes.

Campaigns can also be scheduled in advance, so the right banner or message appears at the right time across selected users, teams, departments, or locations.

Campaign 1

Real-time update

Campaign 2

05.

Track and analyze performance

AdSigner helps you measure how email signature campaigns preform.

Because signature banners and assets can be hosted and managed through AdSigner, your company can track engagement and understand which campaigns create the best results. This turns employee email signatures into a measurable communication channel.

Your company can see which campaigns attract attention, which links drive engagement, and which messages create the best results.

Performance

Clicks

5,842

18% vs last 30 days

Views

125,284

21% vs last 30 days

design

Flexible by Design

AdSigner does not force your organization into one fixed workflow.

You can use automatic sync with manual deployment, manual import with automatic deployment, full automation, or a mixed setup that combines multiple data sources and deployment methods.

This makes AdSigner suitable for small teams, growing companies, large organizations, and complex enterprise environments.