May 12 2020
Avoid spam and get a 10% higher open rate
When combined, two modern email marketing tools called BIMI and AdSigner perfectly complement the company’s promotion at the level of daily email communication. BIMI communicates the company logo or brand from the moment when the email lands in the inbox to the moment when it gets opened. After that, the AdSigner comes into the picture by upgrading the logo appearance with a banner in the email signature and adding a well-thought-out sales strategy to the branding.
Nurturing the brand from the moment when the message is sent to the moment when it gets read
The path travelled by an email from the sender to the recipient is anything but simple and easy. Its security, content authenticity and sender are checked before it even lands in the inbox. This process is carried out before the email is opened by the recipient, with the speed at which it is performed depending on the level of trust and authenticity in communication which both the sender and the company have established with the recipient.
By knowing the advanced security protocols and related tools in the context of email communication, you can significantly increase the security of customers, i.e. recipients, and employees, i.e. senders, on the one hand and the open rate on the other hand.
The BIMI offers support at the inbox level, while the AdSigner provides it at the level of every opened email. BIMI and AdSigner are a perfect combo for providing the sender with extremely efficient sales and branding tools through daily email communication, from the moment the message is sent to the moment when it gets read.
Let’s get to know both.
Security, trust and branding at the level of received emails
Brand Indicators for Message Identification, or BIMI, is a tool that, at any time, allows the recipient to see the logo of your company or brand in addition to your message in the recipient’s inbox. BIMI complements security protocols used for the authentication of sender and the content of sent or received emails, which are called DMARC, SPF and DKIM. These are a prerequisite for setting up BIMI, so the direct appearance of the logo when an email is received indicates a trustworthy sender and secure email content. This will make the chances that your message will actually land in the inbox and then be opened as high as possible. Marketing Land reports that, on average, emails which arrive to the inbox fitted with a logo show a 10% higher open rate.
Promotion and sales at the level of an open email
The people you exchange emails with are mostly your current customers and business partners. BIMI can further strengthen the level of the already established trust and credibility or build relationships with other recipients and potential clients. This represents a great stepping stone to winning a new business. Adding an advertising banner to the email signature of such messages draws both internal and external attention subtly and unobtrusively to everything that is currently relevant for a company. This way you can:
- strengthen the company’s internal communication,
- coordinate communication and activities among departments in the company,
- inform recipients about the current offer, novelties, upcoming events, changes and achievements in the company, and thus
- spontaneously increase the loyalty of customers and employees and
- promote sales with new sell, up-sell and cross-sell opportunities.
In addition, AdSigner is an advanced online service for generating advertising campaigns in email signatures, which provides every company with the following important marketing benefits:
- automatic exchange of banner ads in pre-set time periods,
- targeted adaptation of banners to specific employees or departments in accordance with their interests
- monitoring the flow of banner ads and thus the flow of emails sent from the company according to the location, time, recipients’ IPs, sender, selected campaign, etc.
Both AdSigner and BIMI are modern email communication tools that elevate the credibility and visibility of the company and brand to a higher level. At the same time, they provide every business with additional opportunities and effectively address the spam issues.
AdSigner is now available for a 14-day trial period. Try it out today.