Case Study on a Common Enterprise Issue
Marketing activities are an inefficient investment if they do not support the sales goals, and vice versa. AdSigner solves the problem by transforming traditional e-mails into a new marketing channel with a great sales potential. A well-coordinated and current internal and external communication can now be easy and reliable, also in large companies.
Four years ago, we started developing the AdSigner platform in the process of resolving the internal communication problems for one of our clients, who was a major international enterprise. An improper flow of information both inside and outside of the enterprise had a major impact on the service quality and, consequently, business performance. Not being informed about the latest updates, changes and benefits, the employees would often find themselves in uncomfortable situations because they did not have the right answer for the customer.
Marketing activities are an inefficient investment if they do not support the sales goals, and vice versa. AdSigner solves the problem by transforming traditional e-mails into a new marketing channel with a great sales potential.
How does it work for large enterprises?
A well-coordinated communication in enterprises follows a consistent set of key information, which is then manifested through the AdSigner platform. It is simple and fast and is carried out from a single place for all employees.
Throughout the month, the enterprise can accurately collect:
- The news from the development department
- A more favourable offer of items from the logistics centre
- The sales contacts of the existing customers and prospects of the sales department
- Legal-formal notices under the legal, accounting and service department
- The current job offers from the human resources department (HR)
Based on the collected information, the marketing and creative department can develop a clear communication strategy for a specific time period and design appropriate banner ads that support the key sales messages.
Within the AdSigner platform, the IT department can then easily and quickly organize banner ads into ad campaigns. This means that the e-mail signature of each employee is assigned a targeted banner based on the target audience with whom each individual is communicating.
Once the ad campaigns are in place, the AdSigner ensures a proper flow of information and an automatic replacement at the selected time intervals. This way, all employees are informed about the latest developments in the enterprise in a timely manner and in tune regarding the information provided to external recipients of e-mails.
A well-coordinated and up-to-date internal and external communication is now easy and reliable, even for enterprises. Try AdSigner for free now.Back to articles