Nov 12 2019
Case Study with Sales Manager: Turn everyone into a salesperson overnight.
The time capacities and staff resources often leave no room for an effective marketing of all services, and what is more, they allow no personal approach to cross-selling, which means that many sales opportunities are missed. With AdSigner, every employee can sell, up-sell, cross-sell and advertise free of charge through every sent email.
Here is an example of how the AdSigner uses email to support the sales department in a large logistics company operating with a wide range of services, business partners and clients. An active promotion of all services in a large company can be challenging both organizationally and financially. At the same time, it is vital for the company to establish a genuine personal communication with customers, while also relying on the latest technological and marketing trends, such as AdSigner.
With AdSigner, the company gains a key advantage in the cross-selling of services.
Due to specific logistical requirements of each geographical region, the company’s services are very complex. This is why, although the sales staff is familiar with the entire range of services, each individual is sales-oriented and specialised only in a specific segment. It is impossible to expect from each salesperson to represent equally the sales of all services and products. For this reason, the time capacity and staff resources often leave no room for an effective marketing of all services and allow no personal approach to cross-selling, which means that many sales opportunities are missed.
With the help of AdSigner, the sales manager was able to quickly and easily fit the email signature of every sales staff member with a banner for the fields the specific salesperson does not cover personally. This way, each customer is consistently informed not only of the entire sales range, but also of the current benefits, without requiring an additional time or technical workload from the sales staff.
Here are five advantages of the AdSigner that sales managers appreciate the most:
The banner ads are replaced automatically. There is no need to worry about additional adjustments and changes on a monthly basis.
All sales emails in ad campaigns are coordinated with the marketing department. The communication strategy is consistent across the entire company, and all employees promote the same sales messages.
All email signatures and related campaigns are managed from a central platform. The sales manager has a comprehensive overview of the marketing activities that are being performed in the context of the email communication by each sales agent.
The analytics dashboard allows an overview of the performance of individual banner ads in terms of generating new sales contacts and buying channels. It is clear which group of sales emails shows the highest open rate as well as when, where, and from which devices the email recipients respond to and click on the banner.
In this regard, the company can, on average, record in only one month:
- 37% more new sales contacts via the landing page form,
- 68% more generated customer journeys via CTR email banners and
- 25% more completed customer journeys with successfully converted clicks to banner ads.
Higher sales at a lower cost. By calculating the return on investment (ROI) in AdSigner, we found that the monthly AdSigner investment cost does not only get covered, but that it exceeds the monthly sales goals after only a few months of using AdSigner. The toll can generate the average savings of 95% and double the profit if savings and conversions via email banners are considered. The success can be attributed to the fact that, with AdSigner:
- the number of potential customers in all sales segments equals the number of sent emails sent,
- the banner is visible to all recipients even during the message forwarding phase, which further enhances its selling power according to the snowball effect,
- the cost of advertising via the email signature banner is significantly lower than the price of Google Ads. An average CPC with Google Ads in the logistic services sector exceeds USD 2.5. However, clicking on an ad banner in AdSigner is cost-free.
Turn everyone into a salesperson overnight. With AdSigner.
An example of a company’s monthly costs, revenues and savings, including 21 new signatures, 7 different ad campaigns, and 4 banner replacement in each campaign.