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No more broken signatures

E-mail signatures are often displayed incorrectly and can get broken when sent to different e-mail clients. Photo: iStock

The process of implementing e-mail signatures in certain e-mail clients is very complex. As a consequence, e-mail signatures are often displayed incorrectly and can get broken when sent to different e-mail clients.

Let us take a look at some of the most common challenges and solutions that can be successfully tackled by AdSigner, the new all-in-one e-mail signature generator.

1st issue: Time-consuming HTML coding & trial errors

Anyone who wants to have a noticeable, professional e-mail signature can have trouble creating it, especially it they also want to include a banner as this requires a lot of programming knowledge and understanding trial errors. With many classic e-mail signature editors, you can forget about common CSS layout building elements like floats, positioning, even margins and paddings in some cases. Flexbox is a wishful thinking. You are pretty much forced/reduced to use table-based layout and inline styling. Just like in the late 90’s until the CSS2 standard became widely supported and you could use floats, widths and position rules for table-less layouts.

2nd issue: Broken signatures

The procedure for inserting a signature in an e-mail depends on the selected e-mail client. The most common procedures are:

  • layout preview copy-paste and
  • source code copy-paste.

The first one is simpler; however, it does not copy the source code itself, just the styling and the content, and then the e-mail client itself generates the code. So, we end up with HTML code that is not our own and is therefore completely different. For example, in Outlook pixels become points, empty p tags are inserted for spacing etc. If you send it, this can of course break the signature display in other e-mail clients.

Anyone who wants to have a noticeable, professional e-mail signature can have trouble creating it, especially it they also want to include a banner. Photo: AdSigner

3rd issue: Limited rendering engine

Some e-mail clients are using word engine to render the signatures, which, from feature and standpoint support, is not ideal. For example, because there are no CSS backgrounds, some fancy image heavy sections with text overlays are out of the window, GIF images are not animated, there is limited margin or padding support on certain elements etc.

There is no general standard for e-mail clients that would specify which HTML and CSS components they should support, unlike for example in web browsers. In order to be compatible with as many e-mail clients as possible, you are restricted to a limited set of HTML tags, you should not use inline CSS more than necessary and perform as many tests as possible.

Solved & fully utilised with AdSigner

In order to support the simple and seamless use of e-mail signatures with even the most demanding e-mail clients, we have developed AdSigner.

It helps you get rid of all the time-consuming tasks and possible complications:

  • No more HTML coding
  • No more inline CSS layout building element
  • No more code/e-mail testing
  • No more entering clients’ personal data
  • No more individual implementing and updates of clients’ e-mail signatures

In order to support the simple and seamless use of e-mail signatures with even the most demanding e-mail clients, meet AdSigner. Photo: AdSigner

To avoid broken e-mail signatures the AdSigner platform provides:

  1. Professionally designed and pre-tested e-mail signature templates, backed with modern design and the ability to insert and edit graphic elements with easy-to-use tools for colour changing, cropping images, adding filters etc.
  2. Instructions for implementing e-mail signatures in all most frequent e-mail clients are detailed and very simple in order to prevent the users from skipping any of the steps required by an individual e-mail client. At the same time the rules enable the less skilled e-mail users to understand and successfully implement the signatures.

If you consistently use the templates and follow all the steps in the instructions, you will not have to worry the next time you send your e-mail with a new e-mail signature. As easy and efficient as ever. With AdSigner. Get your free trial » www.adsigner.com

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