Jul 31 2024
Blog
Oct 4 2019
No pain, just gain
Did you ever have to code an email signature for a client or clients? You may be thinking that it’s a piece of cake, just a few simple HTML tags and we are done, BUT then you must deal with countless tables, inline CSS and Microsoft Word rendering …
Oct 2 2019
4 Essential benefits of a professional email signature
At the time when communication is controlled by smart devices and about 110 trillion emails are sent annually, an individual’s digital identity is becoming increasingly important. The Internet is no longer just synonymous with virtual reality. It is …
Sep 30 2019
Cost-effective daily advertising
In 2018, the annual costs of advertising campaigns ranged from a few cents per click to $120,000 paid by small, and $50 million paid by large companies. With the Google Ads platform alone, Google generated $116.3 billion in revenue. The financially …
Sep 13 2019
Sell, upsell and cross-sell with email on a daily basis
Email as a sales tool is 40 times more effective than social networks. In 2018, both channels shared a similar number of users, yet their performances cannot be compared. Email marketing shows a significantly better CTR (click-through rate) and …
Sep 13 2019
Establish fluent internal and external communication
When at home, my children ask the question why at least ten times an hour. And then, after an outburst of sub-questions, they come back to the first question. The need to know and understand is innate to human beings. There are no exceptions to this …
Sep 13 2019
Email marketing with security in mind
Email is one of the main communication channels in today’s business world. It is often used to pass very sensitive information with no real security concerns. We’re relying on modern encryption protocols to ensure that our messages cannot be tampered …
Sep 13 2019
Banner blindness
About 44% of your advertising budget gets lost. The main reason behind it is the ever-growing visual intelligence of digital consumers, who subconsciously develop purposeful blindness, which means they overlook everything on the overly saturated …
Sep 13 2019
An interlocutor as a potential customer
In recent years, the modern pace of life has radically changed the world of corporate communication. Since time has become an important value, a good rapport with the customer is now a real challenge. We live in an era of impulsive purchases, so it …
