Jan 23 2020
Minimum 72% savings in display advertising.
With the industrial revolution and economic growth recorded in the 19th century, advertising started to acquire the brokerage dimensions. Besides power and reputation, it has acquired extensive value. The words of John Wanamaker, a well-known 19th-century merchant, would later become a famous quote in the early heyday of advertising: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
According to WARC, global advertising investments in 2019 are estimated to more than $616 billion. At the same time, a new paradox of the modern era, i.e. the Wanamaker Paradox, is emerging: “The more we learn which half of advertising is working, the more we realize we’re wasting way more than half.” The development of digital advertising space with increasingly accurate analytics of web users’ behaviour and their interests makes the ads more effective. However, with the increasingly advanced advertising techniques, the ability of the human mind advances as well. This means that the users subconsciously exclude the conventionally positioned ads from their perception and avoid the advertising messages, which is called banner blindness
In the times when advanced web algorithms deliver the right ads for a specific item at the very moment we are thinking of buying it, thus successfully bypassing the consumer’s banner blindness, the companies are willing to pay enormous amounts for advertising due to the web ad saturation and the increasing costs of advertising space.
New marketing channel & one of the lowest CPMs
It is time to look at the cost efficiency of advertising from the other side. It is time for a new marketing tool that brings the lowest CPM in the history of advertising.
It is time for AdSigner, an innovative service that offers the possibility of email advertising, combining the following benefits:
- New advertising potential
- Unused sales channel
- Affordable and effective daily advertising
The three powerful pillars are setting a new milestone in online advertising. This milestone in as true revolution in the email marketing, turning the most common daily business communication channel into an effective advertising strategy. Furthermore, it saves 72% in display advertising.
In the first months after the launch of the AdSigner app, the following was reported:
- More than a 100% monthly increase in the number of users
- Up to 62.4% greater weekly visibility of banner ads in email signatures
- At least 4,100 banner impressions per month per each user
In a company with 100 employees, it brings as many as 410,000 cost-free monthly impressions. Taking into account the 100 employees, this amounts to €181.6 which includes the web panel maintenance, web server space lease and email signatures traffic.
Upon calculating the cost of display advertising per 410,000 impressions and considering the average CPM for Q3 2019, we can quickly see that with the AdSigner, one does not only get one of the most recent ad channels, but can also save at least 72%. So basically, the more signatures you have, the more you save.
However, please keep in mind that there can always be more monthly impressions and banner views in email signatures. All that for the same price.
Your new sales opportunities with AdSigner are waiting.
Get a free trial and test the tool within the following 14 days.
