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New Paradigm of E-mail Marketing

More than 45% of marketing e-mails never make it to their recipient’s direct inbox. Photo: iStock

With 128 billion business e-mails sent and received daily around the globe, there is no denial that e-mail still continues to rule the dominance of today’s business communication. Companies often use the power of e-mail with heavy investment on e-mail marketing campaigns, spending more than 21% of their marketing budget to newsletters and e-advertisements.

However, what marketers do not realise or perhaps have their eyes blind folded is that half of their investment spent on e-mail marketing gets wasted. According to worldwide statistics, more than 45% of these marketing e-mails never make it to their recipient’s direct inbox, leading it to spam (Statista, 2019). And less than half of the e-mails that land to inbox are avoided opening and reading as the recipient don’t know the sender*.

The lack of personal communication in these e-mail marketing often leads customers frustrated with misspelled names, unmatched interest and lengthy e-mails. Such selection is more than reasonable enough in a business world, where an individual sends and receives about 126 e-mails a day (Radicati, 2019).

Despite companies putting great efforts in these less effective, traditional e-mail marketing, the powerful e-mail signature marketing is often left ignored and untouched. What is becoming more evident is that the overlooked small space at the end of every single e-mail, is bringing a new paradigm of e-mail marketing. With this small space, you can:

  • advertise,
  • sell, cross-sell, up-sell and make profit,
  • optimize advertising costs,
  • and save time and effort?
E-mail signature gives you the ability to inform, aware and expose your customers about anything new, almost instantaneously. Photo: AdSigner

Convincing enough, e-mail signature gives you the ability to inform, aware and expose your customers about anything new, almost instantaneously. When we once had an achievement and wanted to share with our team and business partners, we used AdSigner e-mail signature to convey the message through a carefully designed banner attached to the signature of all employees. The positive responses we received in a few days were evident that the information in the signature was clearly noticed by all.

E-mail signature’s informative banner space not only communicates, advertises and sells, but also gives a great impression to the recipient. And while the majority of today’s communication are visually emphasized*, the graphical messages in your banner increases the value of the content, further grabbing receivers’ attention within a few seconds.

What more? The advertising space in the signature can be used in your everyday conventional e-mail messaging, securing to never land in spam. As such, recipient highly values the e-mail signature as they know the sender and trust the content of the e-mails. It is therefore time to question yourself: whether to continue using the traditional e-mail marketing? or shift yourself to the new paradigm of e-mail marketing?

“The message attached to the signature acquires the power of credibility and creates a greater interest than advertising campaigns carried out through traditional e-mail marketing. It represents an added value to everyday message exchange, both for the recipient and for the sender. All this with no additional costs or time invested”. AdSigner Read more

Make use of the e-mail signature advertising space to add value for your business, and take full advantage of the untouched marketing potential in your every sent e-mail. Try it now.

Imagine that every sent e-mail becomes a unique selling opportunity. With no additional effort.

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