Apr 3 2020
How AdSigner helps when we all go remote
The coronavirus has changed the pace of the world practically overnight. With it, the economy has changed as well. The future of every business is uncertain. Contacts among people are limited, if not forbidden. Many investments have been stopped and suspended. The values and real needs of humanity are being redefined. But the need for communication and personal contact remains. Video conferences have replaced live meetings and the communication now increasingly takes place via e mail. Although email will never replace the charm of live personal contact, we can still utilise it to maintain genuine personal connections. Did you know that email can be a vast treasure of your existing business contacts?
Don’t repeat the fatal marketing moves from the previous global economic crisis
The world has not stopped. What it now does is being more closely connected in mutual cooperation. Even in the times when physical distance is growing, it is crucial to maintain relationships with business partners, clients and potential customers. It is important to remember a significant lesson those companies who were saving on promotion learned during the 2007–2009 financial crisis. They stopped the marketing activities and cut down on advertising in order to save money, believing that care for the brand and communication with customers can be put on hold. As a result, many of them never re-emerged after the crisis, because they were simply forgotten or their voices were never heard again.
Even if the funds have decreased, do not let the voice of your business go quiet. Do not lose contact with your target group. Use the available digital communication and advertising channels that allow you to remain visible. This way, your business contacts will remain truly yours and will come back again at a later time.
I have limited resources. Do I have both an accessible and effective advertising available?
The pandemic caused formal and informal meetings to move to digital channels. The print-based media and off-line advertisers have stopped operating almost completely. Practically overnight, the e mail became the most important channel of communication, which is available to everyone. The e mail exchange rates have never been this high, and neither has the power of sent messages. For this reason, the content of your emails should be planned and considered with a great care for detail. Make sure your digital identity is flawless and that you add a personal, well thought-out sales note to every email you send. This way you will definitely maintain a noticeable presence, both now and in the future.
Email allows an unlimited and cost-free communication with your clients, business partners, and potential customers. Maintain the level of communication, manage the existing customers and take care of your brand. This is, after all, the hygiene-minimum required for achieving success in business. In the current situation, this standard is just as vital as care for proper personal hygiene.
Your reliable support for maintaining customers and reaching the sales goals
Today, the acquisition of new customers and achievement of sales growth represent a real challenge. But the good news is that the AdSigner supports your efforts like never before. As a tool that adds a greater sales potential to email communication, it allows you to make use of every contact stored in your email recipients database. The cost of keeping the existing customers are seven times lower than those of acquiring new ones. Now is a good time to reach out to them, remind them of your cooperation and offer more benefits through a banner. With AdSigner you can utilise every sent e mail as a sales channel to either sell, up-sell or cross-sell.
In doing so, be sure not to forget your professional digital identity. Quickly and easily arrange a professional and unified email signature for all employees in the company. Use banner ads which you can insert before or after the signatures of selected employees to inform the recipients about your latest products and services. Give them a chance to notice that your offer is much broader than their original interest. Present an idea and let your banners generate needs and requirements. Turn the AdSigner into your trusted sales assistant.
Furthermore, a banner can be used to communicate the latest changes in your company that have occurred due to the pandemia:
- Have your opening times changed?
- Have you opened a new online store or classroom?
- Have you personalised your services? Do you have a new product available?
- Can your company add a deed of solidarity to its achievements?
- Perhaps you would just like to share some thoughts of encouragement with your email recipients?
With automated ad campaigns, you can communicate something different every day or every moment, along with your regular email communication. Set up a banner replacement schedule and leave your business promotion to the AdSigner online service. It is a simple, friendly, accessible and above all, effective tool, no matter where either you or your employees are located. It works even if you work from home.