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8 e-mail marketing tweaks that help you maximize your ROI

It is good to know some basic tricks for a successful e-mail campaign that will produce a positive return on your investment. Photo: iStock

In 2016, global e-mail marketing trends cleverly converted USD 2.56 billion of invested money into revenues amounting from USD 487,200,000 to up to USD 123,640,000,000. According to an independent research performed by Forrester, the Marketing Insider Group and Campaign Monitor, the profit generated through advertising (ROI) ranged from mere 21% of the investment to a hefty amount of USD 44 for every USD 1 invested. Given the return on e-mail marketing investment, Global industry Analysis, Inc. forecasts an annual growth of USD 9.1 billion by 2020.

However, the amount of investment grows not only due to the digital marketing sales appetites. Another important factor are the increasing costs incurred from the development of advanced platforms and companies that offer professional e-mail marketing campaigns and improve the advertiser’s reputation as a good business partner. It therefore makes sense to invest in a third-party professional entity and in any case, it is good to know some basic tricks for a successful e-mail campaign that will produce a positive return on your investment.

Some of these tips are described below. Alternatively, you can replace or upgrade traditional e-mail marketing to the latest advertising approach, which announces a new era of e-mail advertising. E-mail marketing reinvented. AdSigner.

Keep your content and technology one step ahead of others. Photo: iStock

1. Avoid the spam folder. Do not send messages to more than 10 recipients at a time or more than 100 recipients within the same hour. Let the recipients add your e-mail address to their e-mail directory.

AdSigner ad campaigns are a part of everyday, non-commercial communication, so they always successfully avoid ending up in the spam folder. Read more »

2. Make sure that the unsubscribe option is clear, unambiguous and active for at least 30 days after the message has been sent. The banner added to your e-mail signature is always unobtrusive and welcoming. It works with the power of your daily business correspondence. And no one ever unsubscribes from it. Read more »

3. The sending date should be fixed and the frequency appropriate. Market research shows that one commercial e-mail per week is still welcome.

4. Segment the recipients according to their interest. A successful targeting of advertising content to the interested parties in the industry is even more important than the number of sent e-mails. With AdSigner, you can easily and quickly create banner content tailored to the target group, regardless of the number of employees in the company. Read more »

5. Ad campaigns should only be sent through modern e-mail marketing platforms. In addition to a professional approach, such platforms allow you to monitor the performance of your advertising campaigns. Try the advanced AdSigner platform marketing analytics.

6. Before sending, test your campaign on different e-mail clients and devices. AdSigner automatically ensures that the banner ads added to your e-mail signature are displayed properly and can be easily set up in all most common e-mail clients.

7. The message headings should not be repeated. Be original and make the headings match the content of the ad campaign.

8. Keep your content and technology one step ahead of others. Explore the new era of advertising. E-mail marketing reinvented. AdSigner.

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